One of the best ways to get instant traffic to a web site is to pay the search engines to get listed, using “pay per click” advertising.

If you do some search engine optimization, you can get the search engines to like your pages more, and then they will list them in the organic results (the results people see when they search).

Google has this thing called a quality score, which is measured by something called Page Rank. Not even Larry Page knows how it is calculated, but I can show you some simple steps you can take to get higher search engine results and higher Page Rank.

Interested? Lets get into the simple seo stuff you can do to get higher rankings, better Page Rank, and all that stuff.

1. Generate links on other websites pointing to your website, using popular keywords.

This just means that other sites have a link to your site, and the text people click is a keyword that others search for on the search engines.

A great way to do this is to write informative articles and use the author box to link back to your site, then submit your article to many article directories.

2. Put your keyword in your title tag.

The title tag is what is at the top of your browser when people visit your page. Your keyword should be there.

3. Include your keyword in your headline.

Your headline is the big text at the top of your page (normally). Your keyword should be in your headline.

4. Include similar keywords on your web page.

Putting related words on your web page means it is designed to be read by others, and the search engines love these kinds of pages, and include them in their results pages.

5. Remove code from the top of your html.

Get the programming mumbo jumbo out of your html files, and put it in another file. Things like javascript and “css” mess up the search engine spiders that come and index your pages, so put that stuff on other files, and include it in one small line of code. That way, there is no chance of messing up the bots when the come to visit.

6. Put the full link to your internal HTML pages.

This means instead of linking to flowers.html, you should link to http://www.yoursite.com/flowers.html. This makes the search engines visit your other pages, and list them in their results.

7. Maintain your site.

If you page is old and stagnant, the search engines will drop your rankings, since they don’t know if it relevant any more. By keeping your site fresh and changing, they know it is a vibrant, living site, and that makes it worth listing higher in the results pages.

Put these steps to work, and you will see a remarkable improvement in your search engine marketing efforts. It is easy, once you know exactly what to do.

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